Logo: I decided to use the globe idea for the Popular Peace logo to convey a worldwide feel. The web address is included as part of the logo so if it is placed on different branded materials it will always be present (doesn't have to be a separate element).Webpage: For the Popular Peace Homepage I tried to keep things as simple and as uncomplicated as possible. The links will be clearly displayed across the top of each page to eliminate confusion when navigating. I have made the branding strap-line the main feature of the page and also based the website colour scheme around this.
The rest of the page is taken up by happy colourful images to try and convey the main aim of Popular Peace - giving the people the voice to decided what they really need and want.
Examples of branded materials: T-shirts, Mugs & Billboards.
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