For my final design I decided to go for a two-part poster campaign. The 1st poster was a typographical poster containing 3 clear, bold and memorable steps to the CPR process. This poster combated any similar poster currently out there as it was straight to the p0oint and didn't distract you with any medical jargon or unnecessary images.My 2nd poster tried to fill a gap in the market by being an image only poster. It conveyed the same three text steps (seen in the typographical poster) as images. Its main aim was to help none English speaking members of the population understand what to do if someone needed CPR.
If the idea was to be taken forward and actually developed then there would be an opportunity to commission photography for the three steps so as to clearly illustrate the brief in the final images.
The posters would run alongside each other and could be used in a home or business environment and the 3 C's of CPR could even be the focal point of a larger advertising campaign. For example including large billboards, bus backs, t.v ads etc.
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